Asteria teams up with Bobst

Asteria & Bobst hybrid printing

Bobst will supply Digital Master 340 label presses to the rapidly growing Asteria Group.

Fast expanding label company Asteria has struck a preferred supplier deal with Bobst under which the Swiss company will supply its Digital Master 340 narrow web label press as the default choice for inkjet printing across the group.

How will the presses be deployed?

The Digital Master All in One presses will be deployed at a number of locations across Europe. The production platform is a full digitised operation from printing through to embellishment and die cutting. Bobst has taken a modular approach to its design meaning that the initial configuration can be upgraded as circumstances change.

The agreement looks to the future, with Asteria CEO Ives Declerck suggesting that more its to come.

“We look forward to taking our relationship to the next level for the benefit of both our companies as well as our customer and the wider industry.”

At the same time some of the 33 operations across Europe have already installed the Bobst press. This includes UK subsidiary Berkshire Labels where the Digital Master 340 became its first label press just weeks before it came under Asteria’s ownership.

Managing director Paul Roscoe said at the time:

“We believe the hybrid printing approach will bring significant benefits to our company with greater efficiency, speed, product offerings and enhanced uptime.”

Berkshire’s machine offered two flexo units and inline finishing for cold foil, lamination and die cutting, printing at 1200dpi with UV inks at 100m/min, positioning it between toner technology and flexo in terms of productivity.

What will be the next step within Asteria Group?

The success of this installation has fed into confidence for Asteria to form the strategic partnership and to order multiple machines. Beyond the presses, there will be collaboration on further innovation and sustainability. Declerck continues: “This agreement is of great importance to Asteria Group, as we continue on our growth path with the investment in state of the art technologies and smart solutions focused on optimised use of time, money and resources to allow clients to achieve the best value of their product.”

The partnership does not prevent Asteria or its subsidiaries from investing in other platforms. Indeed Asteria’s first UK subsidiary CS Labels has taken delivery of a further Xeikon.

The Belgium headquartered operation has three operations in the UK having added Compliance Labelling Solutions in Braintree this summer as its 33rd site. Compliance Labelling adds BRC and ISO certified production of labels and tags for food and drink customers.

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