{"id":14900,"date":"2025-09-30T06:59:56","date_gmt":"2025-09-30T06:59:56","guid":{"rendered":"https:\/\/asteriagroup.eu\/?p=14900"},"modified":"2025-12-05T11:09:45","modified_gmt":"2025-12-05T11:09:45","slug":"nachhaltigkeit-ohne-kompromisse-asterias-weg-zu-leistungssteigernder-verpackung","status":"publish","type":"post","link":"https:\/\/asteriagroup.eu\/de\/sustainability-without-compromise-asterias-path-to-performance-driven-packaging\/","title":{"rendered":"Nachhaltigkeit ohne Kompromisse: Asterias Weg zu leistungsstarken Verpackungen"},"content":{"rendered":"

In today\u2019s rapidly evolving packaging landscape, sustainability is a business imperative. Brands are facing increasing regulatory pressure, rising consumer expectations, and the urgent need to reduce environmental impact without compromising product performance or profitability.<\/span><\/p>\n

At the center of this transformation stands <\/span>Asteria Nachhaltige L\u00f6sungen<\/a> (A.S.S.)<\/b>, a dedicated innovation program within Asteria Group. Its mission? To help brands transition toward circular, regulation-ready, and high-performing packaging solutions that not only meet the demands of today \u2014 but prepare them for tomorrow.<\/span><\/p>\n

In an interview featured in Asteria\u2019s 2024 Sustainability Report, <\/span>Alexis Dejonghe<\/b>, Director of Asteria Sustainable Solutions, shared how the group is helping customers across Europe future-proof their packaging strategies.<\/span><\/p>\n

\"Alexis<\/p>\n

Alexis Dejonghe shares key highlights on Asteria Sustainable Solutions<\/span><\/i><\/p>\n

 <\/p>\n

Why sustainability became a core strategy \u2014 not a side project<\/b><\/h2>\n

Asteria began investing in sustainable packaging alternatives as early as 2020 \u2014 a time when sustainability was still a \u201cnice to have\u201d in many corners of the labelling industry. But by 2022, the tide had turned. As Alexis explains:<\/span>
\n<\/span>\u201cLarge multinational customers, particularly in the food and cosmetics industries, started demanding more sustainable packaging solutions. Instead of waiting, we took the lead.\u201d<\/span><\/i><\/i><\/p>\n

 <\/p>\n

This proactive mindset is what sets Asteria apart. Rather than reacting to regulatory pressure or market shifts, the group integrated sustainability into its core portfolio \u2014 making it just as fundamental as price, quality, and service.<\/span><\/p>\n

This translates into a key advantage for brands: they don\u2019t have to play catch-up. With Asteria, they\u2019re already ahead of compliance and better prepared for the future.<\/span><\/p>\n

 <\/p>\n

\"Product<\/p>\n

Preparing for what\u2019s coming: the 2030 regulatory horizon<\/b><\/h2>\n

The upcoming EU Packaging and Packaging Waste Regulation (PPWR) sets ambitious targets: by 2030, all packaging must be fully recyclable, and plastic packaging must contain at least 30% recycled content.<\/span><\/p>\n

Many suppliers are still scrambling to understand what this means. Asteria, however, is already working on solutions that align with these requirements \u2014 helping brands transition without disruption.<\/span><\/p>\n

What this means for Asteria customers:<\/span><\/p>\n