No industry where labels are more expected to be smart than the retail and fashion industry. At Asteria, we have been experimenting with adding smartness to our labels for years and are happy to show you our innovative solutions for retail and fashion.
Smart labels in the fashion industry refer to innovative tags or labels integrated with technology that provide additional information and functionalities beyond the basic garment details. These labels leverage various technologies to offer unique benefits to both consumers and fashion brands. Here are some examples of smart labels in the fashion industry:
Did you know that Asteria Group is a pioneer when it comes to sustainable solutions? Lowering the ecological footprint and maximising the recyclability of the end products are two of our priorities. Have a look at Asteria Sustainable Solutions to see which alternatives we offer.
A technique that applies a metallic or decorative foil layer to a substrate without the need for heat. Unlike traditional hot foil stamping, cold foil relies on adhesive and UV curing technology. A layer of UV-curable adhesive is printed onto the substrate. The foil is fed into the printing press and pressed against the adhesive-coated areas. A UV light is used to instantly cure and adhere the foil to the adhesive. The unadhered foil is then removed, leaving behind the foil layer only.