Maximise your food brand influence this holiday season with linerless labels

linerless - vacuum packed labels

The Holiday Season brings countless opportunities to boost your sales. However, standing out in a crowded market has become a challenge. At Asteria, we know that every challenge is an opportunity as well. Have you ever heard about our linerless labels? These unique labels are ideal for vacuum-packed meats, fish, and other food items. This innovative and sustainable solution provides a unique canvas to showcase your brand’s personality and values. 

 

Would you be interested in a solution that …..

… reduces waste and enhances your sustainability strategy?

… elevates your brand visibility? 

… increases your customer experience and brand engagement? 

… improves efficiency and productivity?

… reduces costs of transportation? 

The sustainability factor

In an era where sustainability is a top priority for both consumers and businesses, choosing linerless labels is a smart move. Unlike traditional labels that require a liner backing, linerless labels are designed to adhere directly to the packaging, reducing waste.

Reducing waste not only demonstrates your brand’s commitment to the environment but also resonates with consumers who are increasingly making purchasing decisions based on sustainability. 

A canvas for creativity

The absence of a liner backing gives you more surface area to create eye-catching visuals to differentiate your products from competitors. This high level of customisation is a versatile canvas to incorporate your brand’s messaging with unique sizes and shapes. 

Whether you opt for bold, vibrant graphics or a minimalist, elegant look, the possibilities are endless. The Holiday Season is the perfect period to let your creativity shine through with linerless labels that captivate and resonate with your target audience.

A lasting impact on your customers  

Customers are more likely to engage with brands that prioritise sustainable practices, including eco-friendly packaging solutions. The sustainability aspect of linerless labels can positively impact your brand’s reputation which is directly connected to customer loyalty.

This creates a favourable impression on customers, fostering a sense of trust and loyalty. By prioritising sustainability, your business is well-positioned to connect with today’s conscientious consumers to build lasting relationships.

Seamless production workflow with enhanced production efficiency

Linerless labels offer practical advantages that are especially crucial for food items. These labels are engineered to withstand the rigors of storage, transportation, and refrigeration, ensuring that your branding remains intact and visually appealing throughout the entire product lifecycle.

The absence of a liner also means that linerless labels are typically supplied in longer rolls which require less material handling and storage space, streamlining the labelling process and reducing logistical challenges. This improved production efficiency not only translates to cost savings but also leads to higher output and, ultimately, greater ROI.

Reduced costs of material and transportation 

Linerless labels take up less space compared to traditional labels with liners. This means that less storage space is needed for label inventory, resulting in reduced storage costs. Companies can also optimise costs on reduced downtime since each roll contains more labels, minimising the need for frequent machine stops. Since there is no liner, there is no liner waste, eliminating expenses associated with its disposal. Additionally, because linerless labels are more compact, they require less space during transportation, potentially also leading to lower shipping costs. 

 

Go linerless this Christmas!

This Christmas season, seize the opportunity to make a lasting impact with your brand through the use of linerless labels on vacuum-packed food items. 

Opting for this solution goes beyond showcasing your commitment to the environment; it resonates with eco-conscious consumers while unlocking a world of creative possibilities to showcase your brand’s unique identity. This combination can help brand owners make a significant impact in the market, particularly during the holiday season when competition is fierce. 

By adopting linerless labels, businesses ensure that their products maintain a high level of quality and appeal throughout their lifecycle while they benefit from cost savings and improved operational efficiency.

Embrace this innovative approach and let your brand shine this holiday season!

 

Are you ready to embrace linerless labelling solutions? 

Asteria has a comprehensive team of experts in strategic areas to guide brand owners through each step of the process. From Estonia to Spain, we use our international know-how to serve you locally across 33+ plants in over 10 countries. 

 

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