A certain area of the packaging material is strategically removed or “cut out” to create a hole or opening to highlight specific features of the product for various purposes, such as creating a window, providing access to certain information, or allowing consumers to interact with the product without fully opening the package.

It is a process that creates an indentation or depression on a surface,creating a sunken effect to add texture and a tactile element to packaging.

Both sides of the carton showcase distinct designs or information. This technique not only enhances packaging design flexibility and creativity but also optimises carton space utilisation to the fullest.

The pressure applied during the process raises the selected areas of the packaging, creating a tactile and visually appealing effect.

A type of ink that contains pigments that emit vibrant and bright colours when exposed to ultraviolet (UV) light. These pigments absorb the UV light and re-emit it as visible light, creating a fluorescent or neon-like effect that is highly visible and eye-catching. 

Application of a shimmering or sparkling effect. The process involves adding fine particles of reflective material to the ink or coating used in printing or finishing processes. Glitter can be applied selectively to specific areas or incorporated into the overall design, enhancing the aesthetic appeal.

A finishing technique that creates a shiny, reflective, and vibrant look after a layer of glossy film is applied on the surface of a material.

Creates a shiny, reflective, and vibrant look with this finishing technique, after a layer of glossy film is applied on the surface of a material. 

A decorative technique that involves the application of a metallic or coloured foil onto a surface using heat and pressure. The process creates a shiny, metallic or reflective finish that adds a premium and luxurious look to the packaging.