ProPrint Group Joins Asteria Group: A Strategic Perfect Fit

ProPrint Group

Imagine a bold strategic move: ProPrint Group, a dynamic UK-based specialist in self-adhesive and linerless labels as well as carton-board packaging, becoming part of Asteria, one of Europe’s fastest-growing label and packaging groups. Here’s why such a union could is a game-changer for both companies—and the broader industry.

 

  1. Complementary Strengths & Shared Values

Why this is a perfect match:

ProPrint’s strengths in rapid-turnaround services and sustainable packaging perfectly complement Asteria’s culture of flexibility, customer focus, and environmental innovation. By joining forces, the group combines ProPrint’s ability to deliver fast, high-quality, and eco-conscious solutions with Asteria’s established track record of scaling sustainable practices across Europe. This alignment not only enhances service to local customers but also drives forward shared ambitions in greener packaging technologies.

With the backing of Asteria’s resources, ProPrint can now amplify its production capacity, accelerate research and development, and expand its reach into pan-European markets. Customers will benefit from both the agility and creativity of a UK-based packaging specialist and the strength of a multinational group able to provide continuity, investment, and innovation on a much larger scale. Together, the two companies are creating a stronger, more resilient platform to deliver sustainable packaging solutions across diverse industries.

  1. Accelerating Growth via Synergies

Combined capabilities would unlock:

  • Expanded geographic reach: Asteria’s 35+ plants across Europe would help ProPrint access new markets.
  • Cross‑selling potential: ProPrint’s product range of labels, linerless labels and folding cartons merges perfectly into Asteria’s range of labels, flexible packaging, and folding cartons.
  • Operational resilience: Asteria’s scale and investment capability could fortify ProPrint’s continued growth, tech upgrades, and innovation.
  • Stronger sustainability offering: Together, they solidify leadership in sustainable packaging across Europe.

  1. Cultural Fit & Brand Identity

Asteria doesn’t force homogenisation. Our playbook involves:

  • Keeping acquired companies’ brands and leadership intact.
  • Valuing local entrepreneurial culture and preserving it even as integration deepens.

ProPrint, known for responsive, partnership‑driven client relationships, could retain its identity while gaining from Asteria’s infrastructure and expertise.

 

  1. Sustainability Alignment

ProPrint has made waves with linerless and recyclable packaging solutions, supporting environmental efforts in fresh produce and beyond. Asteria similarly emphasises sustainable alternatives, aiming to offer such options for 90% of its products by 2030. Collaboration will accelerate innovation in eco-friendly packaging and set new industry benchmarks in sustainable practices.

 

5. Benefits for  our Customers

Clients gain:

  • Access to an enlarged portfolio combining ProPrint’s rapid delivery, and design services with Asteria’s reach and scale.
  • Consistency in quality and service — with more resources behind innovation and reliability.
  • This collaboration fuels faster development of new product solutions, greater customisation, and a pipeline of innovations designed to meet evolving market demands.
  • Production can be quickly shifted within the group if needed, ensuring supply security, shorter lead times, and consistent service. This built-in contingency reinforces our promise of dependable partnership.

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CSO, Charlotte Van Uytsel​

Asteria’s Chief Sustainability Officer (CSO) is a role that reflects our deep commitment to sustainability and driving real change. Charlotte leads our efforts to tackle environmental challenges through collaboration across the supply chain, delivering greener solutions for our customers. Under her guidance, we’re reducing energy use, minimising waste, optimising processes, and preparing for future sustainability legislation like CSRD. We’re transforming sustainability into action, creating a lasting impact for our industry and the planet.

“Sustainability is all about collaboration, and getting all supply chains involved in our journey, I truly believe if we work closely together with all our stakeholders we can create a bigger impact”

CCO, Tim Clockaerts​

As Chief Commercial Officer (CCO), Tim is driven by a passion for delivering cutting-edge solutions and outstanding service in the labelling and packaging industry. At Asteria, we stand out through five key pillars: offering truly personalised service, maintaining the perfect price-quality balance, providing diverse technologies tailored to our customer’s needs, driving innovation with a focus on sustainability, and ensuring industry-specific certifications. Together, across all our entities, we’re shaping the future of packaging with purpose, excellence, and a commitment to making a real difference for our clients.

“Being an international organisation has changed our commercial approach. It brings more value for all of our customers”

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CEO, Ives Declerck

Accent was the seed of what would later grow into Asteria Group— built on humble beginnings fueled by resilience, innovation, and strategic foresight Our acquisitions have empowered us to consistently set new standards in our industry. But our journey is about more than growth. By 2030, we are committed to becoming a sustainable frontrunner, reshaping the future of packaging to build a better, more sustainable world.

Today, Asteria Group leads the packaging industry, empowered by acquisitions that allow us to consistently set new standards. But our story is not just about growth. By 2030, we are committed to becoming a sustainable frontrunner, reshaping the future of packaging to build a better, more sustainable world.

“We don’t want to say no to customers. Our customer-centric approach, fast deadline time, top quality, flexibility, and technical solutions are the key drivers for a fast-growing Asteria Group.”

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