We are delighted to announce that Mercian Labels has joined the Asteria Group, becoming our 41st production site in the group. The expansion of our UK label offering signifies another exciting step in our progress as one of Europe’s leading label and packaging solution providers.
Creating additional value for Asteria customers
Based in Burntwood, Staffordshire, Mercian Labels is a well-established and highly respected manufacturer of self-adhesive labels serving customers across the food, beverage and pharmaceutical sectors. With extensive capabilities in both flexographic and digital printing technologies, including inkjet and varied embellishments, the company also provide blank labels, and variable data solutions.
Protecting brands with secure labelling
In addition to their broad portfolio of self-adhesive labels, Mercian adds technical expertise in specialised tamper-evident and security label initiatives that help customers protect high-value products and strengthen product integrity. The LabelLock® tamper evident security labels and tape ranges have been engineered for maximum security. These secure label solutions offer features such as micro text on a clear adhesive border and a perfectly aligned ‘in-register’ void message to prevent copying, each label and every 150mm of tape having a unique sub-surface printed number and scannable code to prevent editing and replacement, resistance to temperature and chemical attack, and more.
Joining our mission for Sustainable Labelling
Underpinning the product portfolio is Mercian’s commitment to quality and sustainability. This aligns closely with Asteria’s values and long-term ambitions. The company holds an AA+ BRCGS Packaging Materials certification and is certified to ISO 9001 and ISO 14001 standards, reflecting a focus on quality management and environmental responsibility. These standards demonstrate a shared vision, supporting Asteria’s ambition to become a sustainable frontrunner in the label and packaging industry by 2030.
A shared Customer-first philosophy
Since 1969, Mercian Labels has built a trusted reputation on delivering high-quality self-adhesive solutions combined with excellent customer service, innovation and technical know-how. This ethos means the cultural fit is a natural one, reflecting the fundamental values shared across the Asteria Group: 1. Listen | 2. Think | 3. Test | 4. Care.
The team is committed to delivering outstanding quality and service based on an open, collaborative and can-do approach to meet customer needs quickly and effectively.
“We are delighted to welcome the Mercian team to Asteria,” says Ives Declerck, CEO of Asteria Group. “Mercian has earned an excellent reputation for quality, expertise and customer focus. Their capabilities complement our existing UK operations perfectly, while their strong position in food, beverage and pharmaceutical markets strengthens opportunities for future growth.“
From all our locations across Europe, we look forward to welcoming Mercian’s employees, customers and partners to the Asteria family and to building on the company’s strong foundations for future success.
